Return on Investment
What Does ROI Mean to Your Business?
Return On Investment is a performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio.
The return on investment formula:
At PC Mailing Services, we understand marketing and tailor each campaign to help you achieve your highest ROI. In today’s economic environment your marketing dollars must be wisely spent. Whether your campaign is to introduce new products or services, remind your current client base of the great products or services you provide, or to increase the bottom line, our expert staff can help.
According to the United States Postal Service direct mailing campaigns still yield the greatest ROI, far more then internet marketing which may end up in a spam folder, or advertising on a Social Media Network. Recent surveys show that 8 out of 10 surveyed say they do not seek product or service recommendations from Social Media Networks.
Are you missing out on the best way to market your business?
Recent studies have shown that Direct Mail still provides a higher return on investment (ROI) than any other Marketing Media. When you take a minute to think about it – it is no surprise direct mail is so effective.
Newspapers & Magazines – Circulation numbers are dismal and many print media companies are fighting for survival. Most people are getting their news and current events online.
TV Commercials – TV is a very expensive means of advertising. If you choose TV commercials, your message is lumped in with so many advertisers that the average person forgets your ad as soon as the program resumes.
Radio – The effectiveness of radio commercials is diminishing as more and more people listen to commercial-free satellite radio or simply plug-in their iPods, MP3 players, or Smartphones to listen to their favorites tunes.
Email Marketing – E-mail marketing was believed to be the greatest thing since sliced bread. It is true that e-mail communications with existing clients and prospects works very well. But try sending a mass e-mail to people you have not established contact with and your message may be seen as junk mail and this and future messages will go directly to their spam or junk mail folder. Plus, unsolicited e-mail to addresses collected for other purposes is illegal.
Compare any of these advertising options to direct mail statistics (released 2/2011 by the US Post Office) which indicate that 79% of households read advertising received in their mailboxes.
Post Office statistics also show that more than 50% of households make multiple purchases per year as a result of these mailings.
Bottom line, if you are not marketing your business with Direct Mailing Campaigns, you should be! Give us a call and we will show you how.
Demand ROI from your marketing investment. Call PC Mailing today at (800) 976-8071 or (210) 599-8071 in San Antonio, Texas.
Let’s talk about your next project.
No matter your marketing challenge, call PC Creative Services today at (210) 599-8071 in San Antonio, Texas to put our marketing experience to work for you.