Most successful printing projects don’t happen by accident. They start with a good plan. Here are 5 steps to ensuring that everything goes smoothly and on budget. 1. What is the goal of the printed piece? Is the goal of the piece to entertain or inform? To impress? Your marketing goals influence the design and… Read More

1. Find your target audience: Before you can choose artwork and images for your campaign you have to identify the demographic that will be using your product. Once you choose your demographic, choose images that use the same age range, interests and looks as your product. A company promoting a new perfume may show a… Read More